Challenge:

The company grappled with digital disarray across its 48 digital properties and 8 mobile apps. The uncoordinated efforts of product, design, marketing, and tech teams led to fragmented customer journeys and a brand identity crisis, as their market presence seemed splintered and inconsistent. Existing market brand guidelines were at odds with the company's digital design and content strategies.

Our Role:

Tasked with taming this digital wilderness, we conducted a comprehensive audit of the existing ecosystem. Employing atomic design principles, we spearheaded the creation of a global design system, complete with a dynamically updating component library. This strategic move aimed to synchronize the company’s digital footprint under a unified, coherent brand image.

Outcome:

The implementation of the global design system revolutionized the company's digital operations. It streamlined design and development processes, reducing time and resource expenditure. The system fostered brand consistency, enhanced user experience, and improved collaboration across teams, solidifying the company's market presence with a polished, unified digital identity.

Challenge:

The company aspired to revolutionize its operations through Design for Sustainability (DfS). They aimed to integrate a holistic design ethos, encompassing environmental and social considerations across the lifecycle of products, processes, and systems. The objective was clear: to create solutions that satisfy human needs while reducing their footprint on the planet and its resources.

Our Role:

We were entrusted to impart the principles of DfS across the company’s spectrum of end-t-end activities. Through a series of service design blueprinting, innovation workshops, comparative market studies, focus groups, and 'art of the possible' sessions, we laid the foundation for embedding sustainable practices in product development, architecture, and production planning.

Outcome:

We paved the way for the company to embrace and benefit from DfS. The transformation led to eco-efficient product designs, sustainable architectural planning, and environmentally conscious production processes, setting new industry benchmarks for sustainability in the oil and gas sector. This shift positioned the company as a leader in sustainable practices.

Challenge:

A global leader in the beauty salon sector aspired to rejuvenate its brand and digital presence across its two flagship brands. The vision was clear: a redesign coupled with automation to enhance customer engagement and achieve business goals. However, turning this high-level vision into a tangible, exceptional user experience required a design agency with strategic expertise.

Our Role:

We defined new brand guidelines that resonated with the unique identity of each brand. We redesigned all web and mobile experiences. Through innovation workshops, we led the company's leadership in mapping an evolutionary roadmap for their digital ecosystem. Our expertise in UX and visual design, interaction design, and user research played a pivotal role in this transformation.

Outcome:

The new digital platforms received glowing customer feedback and led to a marked increase in all digital KPIs. More than just a digital facelift, the design overhaul significantly boosted physical foot traffic to salon locations. Revamped digital communication, enriched by a thoughtful information architecture, personalized customer journeys, set the client apart from competitors.